Aluram is high-performance clean haircare centered around coconut water infused formulas and nourishing marula oil that hydrate, smooth, and support healthy-looking hair. Built by stylists for stylists. Aluram embodies clean beauty with a clear conscience.
Aluram's products are simply made by taking out all the not-so-good stuff. Our naturally derived formulas are made for high performance. Our shampoos, conditioners, treatments, and stylers all work to deliver maximum effectiveness within a minimal routine. Combining science and nature everything we do begins in our very own lab creating custom formulas with the passion to solve everyday hair problems with not-so-everyday ingredients.
Vegan - Aluram is 100% free of animal-derived ingredients, and ethically formulated with wonderful botanical extracts that nourish and beautify the best way possible.
Sulfate Free - Sulfates strip away moisture leading to dry and brittle hair, and can even lead to irritation. Our non-sulfate alternatives provide a lush lather without the baggage.
Gluten Free - Gluten proteins simply aren’t ideal for hair care for multiple reasons. Combine this with allergy considerations, and it’s an easy decision to ban gluten from all of our products.
Cruelty Free - In today’s beauty there is no place for the mistreatment of animals. When we treat animals (and ourselves) with respect, we set an example for how we in return wish to be treated.
Paraben Free - Parabens are shown to have detrimental effects to our bodies and environment. The very nature of “clean beauty” makes these chemicals one of Aluram’s most potent “no-no’s”.
Color Safe - Our Clear Conscience formulas also help protect your beautiful color. Gentle ingredients nourish & infuse color-treated hair allowing a full spectrum of healthy-looking gorgeous hues.
